During an April 2023 survey in the United States, little more than two-thirds (67 percent) of responding adults reported being either very or somewhat favorable of brands hiring spokespeople who looked like them. While eight percent stated being somewhat or very unfavorable of it, over one-quarter (26 percent) did not know the answer or had no opinion.
Adults' favorability of brands hiring a spokesperson who looked like them in the United States as of April 2023
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Morning Consult. (April 17, 2023). Adults' favorability of brands hiring a spokesperson who looked like them in the United States as of April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1398978/favorability-brands-spokespeople-similar-united-states/
Morning Consult. "Adults' favorability of brands hiring a spokesperson who looked like them in the United States as of April 2023." Chart. April 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1398978/favorability-brands-spokespeople-similar-united-states/
Morning Consult. (2023). Adults' favorability of brands hiring a spokesperson who looked like them in the United States as of April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1398978/favorability-brands-spokespeople-similar-united-states/
Morning Consult. "Adults' Favorability of Brands Hiring a Spokesperson Who Looked like Them in The United States as of April 2023." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1398978/favorability-brands-spokespeople-similar-united-states/
Morning Consult, Adults' favorability of brands hiring a spokesperson who looked like them in the United States as of April 2023 Statista, https://www.statista.com/statistics/1398978/favorability-brands-spokespeople-similar-united-states/ (last visited December 22, 2024)
Adults' favorability of brands hiring a spokesperson who looked like them in the United States as of April 2023 [Graph], Morning Consult, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1398978/favorability-brands-spokespeople-similar-united-states/
