Favorability of brands hiring spokespeople with different body sizes in the U.S. 2023

Published by Statista Research Department, May 16, 2024
During an April 2023 survey in the United States, 69 percent of responding adults reported being either very or somewhat favorable of brands hiring a person with an average body type as a spokesperson, whereas 63 percent were favorable of spokespeople with a larger body type.

Adults' favorability of brands hiring a spokesperson with an average or larger body type in the United States as of April 2023

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Release date

April 2023

Region

United States

Survey time period

April 14 to 17, 2023

Number of respondents

4,401 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

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