Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom.
As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.
Comparison of selected social media subscription services worldwide as of July 2023
Characteristic
Cost per month
Availability
Features
Meta Verified*
$11.99 (web) $14.99 (iOS, Android)
Australia, New Zealand, United States, United Kingdom, Canada, India
Blue verification badge, exclusive stickers on Stories and Reels, proactive account protection, direct account support
Twitter Blue
$8 (web) $11 (iOS, Android)
Worldwide
Blue verification mark. edit tweet functionality. fewer ads, NFT profile pictures. priority ranking in conversations, longer video uploads. ability to write 4-character tweets. custom app icons
Snapchat+
$3.99
Worldwide
Ability to pin best friend, priority in replies to Snap Star, ability to see “general direction of travel for where friends have moved recently”, Story re-watch function, custom app icons, wallpapers, and notification sounds, Snapchat+ badge
Reddit Premium
$5.99
Worldwide
Ad-free browsing. custom avatars and app icons. 700 Reddit coins per month. exclusive awards, members lounge
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Statista. (July 10, 2023). Comparison of selected social media subscription services worldwide as of July 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1398957/social-media-subscription-comparison/
Statista. "Comparison of selected social media subscription services worldwide as of July 2023." Chart. July 10, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1398957/social-media-subscription-comparison/
Statista. (2023). Comparison of selected social media subscription services worldwide as of July 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1398957/social-media-subscription-comparison/
Statista. "Comparison of Selected Social Media Subscription Services Worldwide as of July 2023." Statista, Statista Inc., 10 Jul 2023, https://www.statista.com/statistics/1398957/social-media-subscription-comparison/
Statista, Comparison of selected social media subscription services worldwide as of July 2023 Statista, https://www.statista.com/statistics/1398957/social-media-subscription-comparison/ (last visited December 21, 2024)
Comparison of selected social media subscription services worldwide as of July 2023 [Graph], Statista, July 10, 2023. [Online]. Available: https://www.statista.com/statistics/1398957/social-media-subscription-comparison/