Instagram ad criteria in the United States 2019

This data regarding criteria for good sponsored ads on Instagram was compiled in the United States in 2019. During the online survey 41 percent of respondents said that they like an sponsored ad when it is humorous.

What makes you like a sponsored ad?

Characteristic	Share of respondents
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Number of respondents

525 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who have already seen/noticed sponsored ads on Instagram

Supplementary notes

Multiple answers were possible.

Citation formats

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