During an April 2023 survey in the United States, less than half (47 percent) of responding adults reported being either very or somewhat favorable of brands hiring nonbinary spokespeople. Whereas 23 percent stated being somewhat or very unfavorable of it, 30 percent did not know the answer or had no opinion. Meanwhile, according to the same study, 52 percent of U.S. consumers expressed favorability of brands hiring LGBTQ spokespersons.
Adults' favorability of brands hiring nonbinary spokespeople in the United States as of April 2023
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Morning Consult. (April 17, 2023). Adults' favorability of brands hiring nonbinary spokespeople in the United States as of April 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1398937/favorability-brands-nonbinary-spokespeople-united-states/
Morning Consult. "Adults' favorability of brands hiring nonbinary spokespeople in the United States as of April 2023." Chart. April 17, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1398937/favorability-brands-nonbinary-spokespeople-united-states/
Morning Consult. (2023). Adults' favorability of brands hiring nonbinary spokespeople in the United States as of April 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1398937/favorability-brands-nonbinary-spokespeople-united-states/
Morning Consult. "Adults' Favorability of Brands Hiring Nonbinary Spokespeople in The United States as of April 2023." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1398937/favorability-brands-nonbinary-spokespeople-united-states/
Morning Consult, Adults' favorability of brands hiring nonbinary spokespeople in the United States as of April 2023 Statista, https://www.statista.com/statistics/1398937/favorability-brands-nonbinary-spokespeople-united-states/ (last visited August 24, 2024)
Adults' favorability of brands hiring nonbinary spokespeople in the United States as of April 2023 [Graph], Morning Consult, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1398937/favorability-brands-nonbinary-spokespeople-united-states/