View of brands as responsible for boosting diversity in the U.S. 2023, by ethnicity

Published by
J. G. Navarro,
May 16, 2024
During an April 2023 survey in the United States, 71 percent of Black respondents reported thinking that brands with a large target audience were either somewhat or very responsible for promoting diversity and inclusion. Among white and Hispanic interviewees, the share stood at 66 percent. Overall, more than two-thirds of adults surveyed in the U.S. believed big brands should promote diversity and inclusion.

Percentage of adults thinking that brands with a large target audience were responsible for promoting diversity and inclusion in the United States as of April 2023, by ethnicity

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Release date

April 2023

Region

United States

Survey time period

April 14 to 17, 2023

Number of respondents

4,401 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

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Statistics on " Inclusion and diversity in advertising and marketing in the United States "

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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