An online survey carried out among girls aged 10 to 14 in Germany in April 2023 found that LEGO had the highest brand awareness, recognized by 98 percent of respondents. Minions, Barbie, Donald Duck, and Frozen followed, each with 94 percent awareness.
Entertainment brands with highest awareness level among girls aged 10 to 14 in Germany in October 2023
*The source surveyed 3,420 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,140 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.
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BrandTrends Group. (July 3, 2023). Entertainment brands with highest awareness level among girls aged 10 to 14 in Germany in October 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1398776/entertainment-brands-awareness-girls-10-14-germany/
BrandTrends Group. "Entertainment brands with highest awareness level among girls aged 10 to 14 in Germany in October 2023." Chart. July 3, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1398776/entertainment-brands-awareness-girls-10-14-germany/
BrandTrends Group. (2023). Entertainment brands with highest awareness level among girls aged 10 to 14 in Germany in October 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1398776/entertainment-brands-awareness-girls-10-14-germany/
BrandTrends Group. "Entertainment Brands with Highest Awareness Level among Girls Aged 10 to 14 in Germany in October 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1398776/entertainment-brands-awareness-girls-10-14-germany/
BrandTrends Group, Entertainment brands with highest awareness level among girls aged 10 to 14 in Germany in October 2023 Statista, https://www.statista.com/statistics/1398776/entertainment-brands-awareness-girls-10-14-germany/ (last visited January 06, 2025)
Entertainment brands with highest awareness level among girls aged 10 to 14 in Germany in October 2023 [Graph], BrandTrends Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1398776/entertainment-brands-awareness-girls-10-14-germany/
