An online survey carried out among boys aged seven to nine in Germany in October 2023 found that LEGO had the highest brand awareness, recognized by 94 percent of respondents. Kinder Joy followed with 91 percent, while Mickey Mouse was recognized by 90 percent. Donald Duck and Mario Bros rounded out the top five, each with 89 percent.
Entertainment brands with highest awareness level among boys aged 7 to 9 in Germany in October 2023
*The source surveyed 3,420 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,140 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.
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BrandTrends Group. (July 3, 2023). Entertainment brands with highest awareness level among boys aged 7 to 9 in Germany in October 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1398761/entertainment-brands-awareness-boys-7-9-germany/
BrandTrends Group. "Entertainment brands with highest awareness level among boys aged 7 to 9 in Germany in October 2023." Chart. July 3, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1398761/entertainment-brands-awareness-boys-7-9-germany/
BrandTrends Group. (2023). Entertainment brands with highest awareness level among boys aged 7 to 9 in Germany in October 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1398761/entertainment-brands-awareness-boys-7-9-germany/
BrandTrends Group. "Entertainment Brands with Highest Awareness Level among Boys Aged 7 to 9 in Germany in October 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1398761/entertainment-brands-awareness-boys-7-9-germany/
BrandTrends Group, Entertainment brands with highest awareness level among boys aged 7 to 9 in Germany in October 2023 Statista, https://www.statista.com/statistics/1398761/entertainment-brands-awareness-boys-7-9-germany/ (last visited January 06, 2025)
Entertainment brands with highest awareness level among boys aged 7 to 9 in Germany in October 2023 [Graph], BrandTrends Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1398761/entertainment-brands-awareness-boys-7-9-germany/
