During an online survey carried out among parents of boys aged zero to two in Germany in October 2023, Paw Patrol and Donald Duck were the entertainment brands with the highest awareness levels, each recognized by 83 percent of respondents. LEGO followed with 78 percent, while Mickey Mouse and Peppa Pig were recognized by 77 percent and 76 percent, respectively.
Entertainment brands with highest awareness level among boys aged 0 to 2 in Germany in October 2023
*The source surveyed 3,420 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,140 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.
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BrandTrends Group. (July 3, 2023). Entertainment brands with highest awareness level among boys aged 0 to 2 in Germany in October 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1398758/entertainment-brands-awareness-boys-0-2-germany/
BrandTrends Group. "Entertainment brands with highest awareness level among boys aged 0 to 2 in Germany in October 2023." Chart. July 3, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1398758/entertainment-brands-awareness-boys-0-2-germany/
BrandTrends Group. (2023). Entertainment brands with highest awareness level among boys aged 0 to 2 in Germany in October 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1398758/entertainment-brands-awareness-boys-0-2-germany/
BrandTrends Group. "Entertainment Brands with Highest Awareness Level among Boys Aged 0 to 2 in Germany in October 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1398758/entertainment-brands-awareness-boys-0-2-germany/
BrandTrends Group, Entertainment brands with highest awareness level among boys aged 0 to 2 in Germany in October 2023 Statista, https://www.statista.com/statistics/1398758/entertainment-brands-awareness-boys-0-2-germany/ (last visited January 06, 2025)
Entertainment brands with highest awareness level among boys aged 0 to 2 in Germany in October 2023 [Graph], BrandTrends Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1398758/entertainment-brands-awareness-boys-0-2-germany/