Apple Card demographics in U.S. 2023

Apple Card owners in the United States in 2023 were typically Millennials who tended to have a relatively high income. This is according to a survey held among Americans who either owned or did not own Apple's credit card. The source adds this demographic was in line with other surveys they held for other Apple products. Statista's Consumer Insights also noted that U.S. Apple iOS users are typically high income. The source of this particular survey, however, does not state how many of its 4,000 respondents owned Apple Card. All statistics on Apple Pay - and services that rely on it, such as Apple Card and Apple Cash - are estimates, typically based on survey information. Apple Inc. does not share figures on individual services, whereas financial providers who offer Apple Pay, Apple Card, etc. are contractually forbidden to share such information.

Share of respondents who said they owned Apple Card in the United States from 2023, by age, gender, income, and race

Characteristic	Share of respondents
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Release date

April 2023

More information

Region

United States

Survey time period

April 19 to April 22, 2023

Number of respondents

4,409 (owners and nonowners)

Age group

18 years and older

Special properties

Apple Card owners; The source does not state how many respondents overall owned Apple Card

Method of interview

Online panel

Supplementary notes

The results had an unweighted margin of error of +/-1 percentage point.

The respondents consisted of a representative sample.

The source does not add further information on the exact age groups it used.

The source does not clarify why the figures on race do not add up to 100 percent.

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