Apple Card user demographics in the U.S. 2023, by age, gender, income, race

Apple Card owners in the United States in 2023 were typically Millennials who tended to have a relatively high income. This is according to a survey held among Americans who either owned or did not own Apple's credit card. The source adds this demographic was in line with other surveys they held for other Apple products. Statista's Consumer Insights also noted that U.S. Apple iOS users are typically high income. The source of this particular survey, however, does not state how many of its 4,000 respondents owned Apple Card. All statistics on Apple Pay - and services that rely on it, such as Apple Card and Apple Cash - are estimates, typically based on survey information. Apple Inc. does not share figures on individual services, whereas financial providers who offer Apple Pay, Apple Card, etc. are contractually forbidden to share such information.