A survey conducted from December 2022 to January 2023 found that 45 percent of Swedish respondents accepted some ad-supported content for a reduced price. In comparison, around one fourth of people interviewed would pay for an ad-free plan.
Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023
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Magnite. (April 21, 2023). Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1398726/preference-ad-supported-content-sweden/
Magnite. "Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023." Chart. April 21, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1398726/preference-ad-supported-content-sweden/
Magnite. (2023). Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1398726/preference-ad-supported-content-sweden/
Magnite. "Opinion about Watching Ads in Exchange for Free or Reduced Cost to Access Tv Shows and Movies in Sweden as of January 2023." Statista, Statista Inc., 21 Apr 2023, https://www.statista.com/statistics/1398726/preference-ad-supported-content-sweden/
Magnite, Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023 Statista, https://www.statista.com/statistics/1398726/preference-ad-supported-content-sweden/ (last visited November 23, 2024)
Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023 [Graph], Magnite, April 21, 2023. [Online]. Available: https://www.statista.com/statistics/1398726/preference-ad-supported-content-sweden/
