Opinion about watching free or lower-cost content with ads in Sweden 2023

Published by
Julia Stoll,
Dec 10, 2024
A survey conducted from December 2022 to January 2023 found that 45 percent of Swedish respondents accepted some ad-supported content for a reduced price. In comparison, around one fourth of people interviewed would pay for an ad-free plan.

Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023

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Sources

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Release date

April 2023

Region

Sweden

Survey time period

December 22, 2022 to January 11, 2023

Number of respondents

4,135*

Age group

16-74 years

Special properties

respondents watch 7+ hours of TV a week

Method of interview

Online survey

Supplementary notes

*Respondents across the Nordic countries Denmark, Finland, Norway, and Sweden.

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Statistics on " Video streaming in Sweden "

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Other statistics that may interest you Video streaming in Sweden

Overview

5

Paid video streaming

6

Advertising and ad-supported streaming

6

Platforms

8

Consumer behavior

5

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Topics

Video streaming in SwedenNetflix in SwedenVideo streaming in NorwayVideo streaming in DenmarkSubscription video-on-demand in Scandinavia
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* For commercial use only

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