Ad-supported streaming TV viewership in Sweden 2023, by generation

Published by
Julia Stoll,
May 27, 2024
In Sweden, ad-supported streaming TV was most popular among older generations - nearly two in three boomers to a 2023 survey stated that they used those platforms to watch TV shows and movies. In comparison, 56 percent of Gen Z viewers consumed video content on ad-supported streaming services.

Share of ad-supported streaming TV viewers in Sweden as of January 2023, by generation

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Release date

April 2023

Region

Sweden

Survey time period

December 22, 2022 to January 11, 2023

Number of respondents

4,135*

Age group

16-74 years

Special properties

respondents watch 7+ hours of TV a week

Method of interview

Online survey

Supplementary notes

*Respondents across the Nordic countries Denmark, Finland, Norway, and Sweden.

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Topics

Ad-supported video-on-demand market in EuropeVideo streaming in EuropeSubscription video-on-demand services in EuropeTelevision industry in EuropeFilm industry in Europe
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