During a survey carried out among parents of boys aged three to six in Germany in October 2023, Paw Patrol was the top entertainment brand, favored by 28 percent of respondents. LEGO followed with 24 percent, while Spider-Man was recognized by 15 percent. Marvel and Playmobil rounded out the top five with 11 percent and eight percent, respectively.
Favorite entertainment brands among boys aged 3 to 6 in Germany in Octobe 2023
top 3 favorites / parents answered on behalf of a nominated child
Method of interview
Online survey
Supplementary notes
*The source surveyed 3,420 respondents aged 0 to 25 (with parents answering for infants and preschoolers on behalf of each nominated child) in two samples. There were 2,140 interviewees in the first sample and 1,280 in the second. A separate number for each age group was not provided.
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BrandTrends Group. (July 3, 2023). Favorite entertainment brands among boys aged 3 to 6 in Germany in Octobe 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1398703/favorite-entertainment-brands-boys-3-6-germany/
BrandTrends Group. "Favorite entertainment brands among boys aged 3 to 6 in Germany in Octobe 2023." Chart. July 3, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1398703/favorite-entertainment-brands-boys-3-6-germany/
BrandTrends Group. (2023). Favorite entertainment brands among boys aged 3 to 6 in Germany in Octobe 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1398703/favorite-entertainment-brands-boys-3-6-germany/
BrandTrends Group. "Favorite Entertainment Brands among Boys Aged 3 to 6 in Germany in Octobe 2023." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1398703/favorite-entertainment-brands-boys-3-6-germany/
BrandTrends Group, Favorite entertainment brands among boys aged 3 to 6 in Germany in Octobe 2023 Statista, https://www.statista.com/statistics/1398703/favorite-entertainment-brands-boys-3-6-germany/ (last visited January 06, 2025)
Favorite entertainment brands among boys aged 3 to 6 in Germany in Octobe 2023 [Graph], BrandTrends Group, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1398703/favorite-entertainment-brands-boys-3-6-germany/
