Distribution of shoppertainment GMV APAC 2025, by country

Published by Statista Research Department, Sep 11, 2024
As of 2025, Indonesia was forecast to account for 26 percent of the gross market value (GMV) in the shoppertainment industry in the Asia-Pacific region. In contrast, Vietnam was forecast to make up eight percent of the GMV in the shoppertainment industry in the region by 2025.

Projected distribution of shoppertainment gross market value (GMV) in the Asia-Pacific region in 2025, by selected country

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Release date

May 2023

Region

Asia, APAC

Survey time period

August 2022

Supplementary notes

Shoppertainment is the approach of merging e-commerce and entertainment to enhance the shopping experience online, with the goal of making it more engaging and immersive.

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Statistics on " Shopping behavior in the Asia-Pacific region "

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Other statistics that may interest you Shopping behavior in the Asia-Pacific region

Overview

6

Online shopping

4

Payment methods

3

Shopping channel

4

Shopping platforms

4

Holiday shopping

3

Consumer preferences

5

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