Influencer / content creators followed by type in Sweden in 2023

Influencer / content creators followed by type in Sweden in 2023

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Statistic: Influencer / content creators followed by type in Sweden in 2023
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Number of respondents

509 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

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Overview

6

Usage

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Meta Platforms

8

TikTok

5

Marketing and advertising

5

Influencers

7

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