U.S.: habits among fitness gear buyers 2024 | Statista

In 2024, more than 40 percent of U.S. consumers that purchased fitness equipment said they would switch brands if the brand did not align with their own values. Just under a third of people who did not buy fitness gear said the same.

Leading shopping habits among shoppers who bought fitness gear compared to shoppers who did not in the United States in 2024

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Release date

May 2024

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Region

United States

Survey time period

April 2024

Number of respondents

1,500*

Age group

21-64 years

Supplementary notes

The survey questions were phrased as follows:
"How much do you agree or disagree with the following statements? (Select one for each statement)"

* Respondents who have purchased fitness gear (n=196). Respondents who did not purchase/plan to purchase (n=1,305).

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