The majority of Danish respondents to a 2023 survey preferred watching lower-cost ad-supported content, with 44 percent of TV viewers and 43 percent of paid ad-free streaming viewers stating to accept some ad-supported content for a reduced price. The share of people preferring to pay for ad-free options was higher among paid ad-free streaming viewers.
Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Magnite. (April 21, 2023). Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1398676/preference-ad-supported-content-denmark/
Magnite. "Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023." Chart. April 21, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1398676/preference-ad-supported-content-denmark/
Magnite. (2023). Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1398676/preference-ad-supported-content-denmark/
Magnite. "Opinion of Tv Viewers and Paid Ad-free Streaming Viewers about Watching Ads in Exchange for Free or Reduced Cost to Access Tv Shows and Movies in Denmark as of January 2023." Statista, Statista Inc., 21 Apr 2023, https://www.statista.com/statistics/1398676/preference-ad-supported-content-denmark/
Magnite, Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023 Statista, https://www.statista.com/statistics/1398676/preference-ad-supported-content-denmark/ (last visited December 26, 2024)
Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023 [Graph], Magnite, April 21, 2023. [Online]. Available: https://www.statista.com/statistics/1398676/preference-ad-supported-content-denmark/
