Betwen 2017 and 2023, the household appliance penetration rate in Italy increased, reaching around 37 percent in 2023. Over the coming years, this penetration rate is expected to keep raising, reaching almost 50 percent by 2027. Small appliances are the most popular among Italian ocnsumers, with a forecast penetration rate of 39 percent at the end of the given period.
Household appliance penetration rate in Italy from 2017-2027, by segment
Characteristic
Major Appliances
Other Household Appliances
Small Appliances
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Data provided by Statista Market Insights are estimates.
The Household Appliances market covers appliances that are usually used in private households. The retail sector also refers to kitchen appliances as white goods. The market is divided into Major and Small Home Appliances, while consumer electronics are not included here (therefore see Consumer Electronics). The largest manufacturers of home appliances are AEG, Bosch, Siemens, Miele, Bauknecht, KitchenAid, Whirlpool, and Groupe SEB (Rowenta, Tefal, Krups, Moulinex). The home appliances market relies both on imports (mainly from China) as well as domestic production: especially Italy, Poland, and Germany are significant manufacturing countries. The major appliances industry has seen a sustained growth in revenue despite a stagnation of volume sales. This development is caused by a trend for consumers to purchase high-quality appliances that are both energy efficient and easy to control. Smart and connected appliances are becoming more and more popular. Consumer electronics are not included.
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Statista. (July 1, 2023). Household appliance penetration rate in Italy from 2017-2027, by segment [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1398657/household-appliance-penetration-rate-by-segment-italy
Statista. "Household appliance penetration rate in Italy from 2017-2027, by segment." Chart. July 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1398657/household-appliance-penetration-rate-by-segment-italy
Statista. (2023). Household appliance penetration rate in Italy from 2017-2027, by segment. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1398657/household-appliance-penetration-rate-by-segment-italy
Statista. "Household Appliance Penetration Rate in Italy from 2017-2027, by Segment." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/forecasts/1398657/household-appliance-penetration-rate-by-segment-italy
Statista, Household appliance penetration rate in Italy from 2017-2027, by segment Statista, https://www.statista.com/forecasts/1398657/household-appliance-penetration-rate-by-segment-italy (last visited August 24, 2024)
Household appliance penetration rate in Italy from 2017-2027, by segment [Graph], Statista, July 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1398657/household-appliance-penetration-rate-by-segment-italy