Between July 2019 and June 2022, among the 20 backlist book titles including in the source's investigation that were trending on #BookTok, those which were two to five years old before #BookTok began saw the biggest sales increase in that time period, at 1,698 percent. As #BookTok grows in popularity it will be interesting to see whether newer books, rather than those that were already in circulation before #BookTok, will see similar jumps in sales once they begin trending on the TikTok subcommunity.
Sales increase of backlist book titles trending on #BookTok in Canada from July 2019 to June 2022, by age of book before #BookTok
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BookNet Canada. (September 9, 2022). Sales increase of backlist book titles trending on #BookTok in Canada from July 2019 to June 2022, by age of book before #BookTok [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1398648/booktok-impact-on-book-sales-canada/
BookNet Canada. "Sales increase of backlist book titles trending on #BookTok in Canada from July 2019 to June 2022, by age of book before #BookTok." Chart. September 9, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1398648/booktok-impact-on-book-sales-canada/
BookNet Canada. (2022). Sales increase of backlist book titles trending on #BookTok in Canada from July 2019 to June 2022, by age of book before #BookTok. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1398648/booktok-impact-on-book-sales-canada/
BookNet Canada. "Sales Increase of Backlist Book Titles Trending on #booktok in Canada from July 2019 to June 2022, by Age of Book before #booktok." Statista, Statista Inc., 9 Sep 2022, https://www.statista.com/statistics/1398648/booktok-impact-on-book-sales-canada/
BookNet Canada, Sales increase of backlist book titles trending on #BookTok in Canada from July 2019 to June 2022, by age of book before #BookTok Statista, https://www.statista.com/statistics/1398648/booktok-impact-on-book-sales-canada/ (last visited August 24, 2024)
Sales increase of backlist book titles trending on #BookTok in Canada from July 2019 to June 2022, by age of book before #BookTok [Graph], BookNet Canada, September 9, 2022. [Online]. Available: https://www.statista.com/statistics/1398648/booktok-impact-on-book-sales-canada/