According to the results of an 2023 survey, #BookTok had the most impact on TikTok users' book reading in Maine, where 80 percent of respondents said that they were reading more books as a result of #BookTok. The app had less impact in the South, with less than 40 percent of TikTok users from Oklahoma, Arkansas, and Alabama reporting that they were reading more.
Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state
*Survey was held across the United States and Canada - source did not provide breakdown of sample size per country.
The source did not provide figures for Alaska, Mississippi, New Mexico, Wyoming, Montana, Delaware, or North Dakota due to having insufficient data.
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Book Riot. (May 16, 2023). Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1398645/united-states-booktok/
Book Riot. "Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state." Chart. May 16, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1398645/united-states-booktok/
Book Riot. (2023). Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1398645/united-states-booktok/
Book Riot. "Share of Tiktok Users Reading More Books Because of #booktok in The United States as of May 2023, by State." Statista, Statista Inc., 16 May 2023, https://www.statista.com/statistics/1398645/united-states-booktok/
Book Riot, Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state Statista, https://www.statista.com/statistics/1398645/united-states-booktok/ (last visited December 23, 2024)
Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state [Graph], Book Riot, May 16, 2023. [Online]. Available: https://www.statista.com/statistics/1398645/united-states-booktok/