According to the results of an 2023 survey, #BookTok had the most impact on TikTok users' book reading in Maine, where 80 percent of respondents said that they were reading more books as a result of #BookTok. The app had less impact in the South, with less than 40 percent of TikTok users from Oklahoma, Arkansas, and Alabama reporting that they were reading more.
Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state
*Survey was held across the United States and Canada - source did not provide breakdown of sample size per country.
The source did not provide figures for Alaska, Mississippi, New Mexico, Wyoming, Montana, Delaware, or North Dakota due to having insufficient data.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Book Riot. (May 16, 2023). Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1398645/united-states-booktok/
Book Riot. "Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state." Chart. May 16, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1398645/united-states-booktok/
Book Riot. (2023). Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1398645/united-states-booktok/
Book Riot. "Share of Tiktok Users Reading More Books Because of #booktok in The United States as of May 2023, by State." Statista, Statista Inc., 16 May 2023, https://www.statista.com/statistics/1398645/united-states-booktok/
Book Riot, Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state Statista, https://www.statista.com/statistics/1398645/united-states-booktok/ (last visited November 23, 2024)
Share of TikTok users reading more books because of #BookTok in the United States as of May 2023, by state [Graph], Book Riot, May 16, 2023. [Online]. Available: https://www.statista.com/statistics/1398645/united-states-booktok/