TikTok users reading more books due to #BookTok in Canada 2023, by province

Published by
Amy Watson,
Nov 22, 2024
According to the results of an 2023 survey, #BookTok had a clear impact on Canadian's book reading habits, with 57 percent of TikTok users in Alberta, Quebec, and Ontario saying that they read more books because of #BookTok. In Saskatchewan, the share was as high as 63 percent.

Share of TikTok users reading more books because of #BookTok in Canada as of May 2023, by province

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Release date

May 2023

Region

Canada

Survey time period

May 2023

Number of respondents

10,000*

Age group

18-45 years

Supplementary notes

*Survey was held across the United States and Canada - source did not provide breakdown of sample size per country.
The source did not provide figures for Yukon, Northwest Territories, Nunavut, Prince Edward Island, or Nova Scotia due to having insufficient data.

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