According to the results of an 2023 survey, #BookTok had a clear impact on Canadian's book reading habits, with 57 percent of TikTok users in Alberta, Quebec, and Ontario saying that they read more books because of #BookTok. In Saskatchewan, the share was as high as 63 percent.
Share of TikTok users reading more books because of #BookTok in Canada as of May 2023, by province
*Survey was held across the United States and Canada - source did not provide breakdown of sample size per country.
The source did not provide figures for Yukon, Northwest Territories, Nunavut, Prince Edward Island, or Nova Scotia due to having insufficient data.
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Casino.Org. (May 9, 2023). Share of TikTok users reading more books because of #BookTok in Canada as of May 2023, by province [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1398639/canada-booktok/
Casino.Org. "Share of TikTok users reading more books because of #BookTok in Canada as of May 2023, by province." Chart. May 9, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1398639/canada-booktok/
Casino.Org. (2023). Share of TikTok users reading more books because of #BookTok in Canada as of May 2023, by province. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1398639/canada-booktok/
Casino.Org. "Share of Tiktok Users Reading More Books Because of #booktok in Canada as of May 2023, by Province." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1398639/canada-booktok/
Casino.Org, Share of TikTok users reading more books because of #BookTok in Canada as of May 2023, by province Statista, https://www.statista.com/statistics/1398639/canada-booktok/ (last visited December 24, 2024)
Share of TikTok users reading more books because of #BookTok in Canada as of May 2023, by province [Graph], Casino.Org, May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1398639/canada-booktok/