During a survey conducted throughout 2021 and the first quarter of 2022, all non-cisgender identifying people surveyed in Spain reported being comfortable with rand targeting based on sexual orientation and/or gender identity, while 93.1 percent of Spanish cisgender respondents said the same – a difference of nearly seven percentage points. Meanwhile, in the United Kingdom, 83.7 percent of cisgender interviewees stated being comfortable with that type of ad targeting, while less than 82 percent of non-cisgender identifying Brits said the same.
Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022
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Nielsen. (June 8, 2023). Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
Nielsen. "Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022." Chart. June 8, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
Nielsen. (2023). Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
Nielsen. "Percentage of Cisgender and Non-cisgender Identifying Consumers Comfortable with Brand Targeting Based on Sexual Orientation And/or Gender Identity in Selected Countries Worldwide as of 1st Quarter 2022." Statista, Statista Inc., 8 Jun 2023, https://www.statista.com/statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
Nielsen, Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022 Statista, https://www.statista.com/statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/ (last visited November 22, 2024)
Percentage of cisgender and non-cisgender identifying consumers comfortable with brand targeting based on sexual orientation and/or gender identity in selected countries worldwide as of 1st quarter 2022 [Graph], Nielsen, June 8, 2023. [Online]. Available: https://www.statista.com/statistics/1398610/comfort-brand-targeting-sexual-orientation-gender-identity-worldwide/
