Canada e-commerce sales distribution by device 2027

In 2022, 66.2 percent of products sold online in Canada were purchased by desktop users. Desktop users are forecast to keep the highest share of sales (65 percent) by 2027.

Distribution of e-commerce sales in Canada from 2017 to 2027, by device

Characteristic	Desktop users	Mobile users
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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