In a survey conducted across six Southeast Asian countries in October 2022, 59 percent of the respondents stated to have used TikTok to search for places to eat or drink. Travel recommendations and cooking recipes were the second and third most popular search categories among the surveyed users of the short-form video platform.
Most popular search categories on TikTok in Southeast Asia as of October 2022
among users in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam
Supplementary notes
Original question: "Which of the following products or services have you used TikTok for? I have used TikTok to discover/search for information related to..."
Number of respondents:
Indonesia: n=773
Malaysia: n=490
Philippines: n=405
Singapore: n=221
Thailand: n=581
Vietnam: n=485
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Marketing Interactive. (January 27, 2023). Most popular search categories on TikTok in Southeast Asia as of October 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1398565/sea-top-tiktok-search-categories/
Marketing Interactive. "Most popular search categories on TikTok in Southeast Asia as of October 2022." Chart. January 27, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1398565/sea-top-tiktok-search-categories/
Marketing Interactive. (2023). Most popular search categories on TikTok in Southeast Asia as of October 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1398565/sea-top-tiktok-search-categories/
Marketing Interactive. "Most Popular Search Categories on Tiktok in Southeast Asia as of October 2022." Statista, Statista Inc., 27 Jan 2023, https://www.statista.com/statistics/1398565/sea-top-tiktok-search-categories/
Marketing Interactive, Most popular search categories on TikTok in Southeast Asia as of October 2022 Statista, https://www.statista.com/statistics/1398565/sea-top-tiktok-search-categories/ (last visited October 02, 2024)
Most popular search categories on TikTok in Southeast Asia as of October 2022 [Graph], Marketing Interactive, January 27, 2023. [Online]. Available: https://www.statista.com/statistics/1398565/sea-top-tiktok-search-categories/