In-app ads eCPM in the U.S. 2023, by OS & ad type

Published by Statista Research Department, Dec 2, 2024
In June 2023, the effective cost-per-mille (eCPM) for in-app rewarded ads for iOS in the United States stood at 17.84 U.S. dollars, while the same value for Android apps was 19.21 U.S. dollars. The eCPM for in-app interstitial ads for iOS was 15.3 U.S. dollars, and the Android one stood at almost the same - 15.02 U.S. dollars.

In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars)

Ad typeiOSAndroid
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Release date

July 2023

Region

United States

Survey time period

June 2023

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Christof Baron

Christof Baron
CEO, MindShare Germany

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