In-app ads eCPM in the U.S. 2023, by OS & ad type

Published by Statista Research Department, Dec 2, 2024
In June 2023, the effective cost-per-mille (eCPM) for in-app rewarded ads for iOS in the United States stood at 17.84 U.S. dollars, while the same value for Android apps was 19.21 U.S. dollars. The eCPM for in-app interstitial ads for iOS was 15.3 U.S. dollars, and the Android one stood at almost the same - 15.02 U.S. dollars.

In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2023

Region

United States

Survey time period

June 2023

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile advertising and marketing in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile advertising and marketing in the U.S.

Global overview

5

U.S. market

8

Marketer perspective

5

Audience

5

Consumer perspective

8

Spotlight: In-game advertising

8

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Mobile advertising and marketing worldwideMobile internet usage worldwideMobile payments with digital walletsMobile gaming market worldwideMobile social media worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.