Consumer concerns about targeted ads in the Netherlands 2022

Published by Statista Research Department, Jul 10, 2023
During a 2022 survey, slightly more than half (or 51 percent) of responding consumers from the Netherlands stated that the fact that their personal data could be used for other purposes and/or they did not know with whom it might be shared was a very important concern of theirs regarding online targeted advertising. In the meantime, 48 percent of respondents expressed concerns regarding their online data collected or a profile made about them without knowing it or explicitly given a chance to agree.

Consumer concerns about targeted advertising in the Netherlands as of December 2022

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Release date

February 2023

Region

Netherlands

Survey time period

October 24 to December 4, 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among consumers who purchased any goods or services via the internet in the past 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

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Statistics on " Digital advertising in the Netherlands "

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Other statistics that may interest you Digital advertising in the Netherlands

Overview

7

Dutch market overview

6

Formats

8

Consumer attitudes

4

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