Consumer concerns about targeted ads in Germany 2022

Published by Statista Research Department, Jul 10, 2023
During a 2022 survey, 60 percent of responding consumers from Germany stated that the fact that their personal data could be used for other purposes and/or they did not know with whom it might be shared was a very important concern of theirs regarding online targeted advertising. In the meantime, another 60 percent of respondents expressed concerns regarding their online data collected or a profile made about them without knowing it or explicitly given a chance to agree.

Consumer concerns about targeted advertising in Germany as of December 2022

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Release date

February 2023

Region

Germany

Survey time period

October 24 to December 4, 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among consumers who purchased any goods or services via the internet in the past 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

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Statistics on " Digital advertising in Germany "

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Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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