Consumer concerns about targeted ads in Germany 2022

Published by Statista Research Department, Jul 10, 2023
During a 2022 survey, 60 percent of responding consumers from Germany stated that the fact that their personal data could be used for other purposes and/or they did not know with whom it might be shared was a very important concern of theirs regarding online targeted advertising. In the meantime, another 60 percent of respondents expressed concerns regarding their online data collected or a profile made about them without knowing it or explicitly given a chance to agree.

Consumer concerns about targeted advertising in Germany as of December 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2023

Region

Germany

Survey time period

October 24 to December 4, 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among consumers who purchased any goods or services via the internet in the past 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Germany

Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

Further Content: You might find this interesting as well

Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.