During a 2022 survey, 55 percent of responding consumers from Denmark stated that the fact that their personal data could be used for other purposes and/or they did not know with whom it might be shared was a very important concern of theirs regarding online targeted advertising. In the meantime, roughly half of the respondents expressed concerns regarding their online data collected or a profile made about them without knowing it or explicitly given a chance to agree.
Consumer concerns about targeted advertising in Denmark as of December 2022
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European Commission. (February 28, 2023). Consumer concerns about targeted advertising in Denmark as of December 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
European Commission. "Consumer concerns about targeted advertising in Denmark as of December 2022." Chart. February 28, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
European Commission. (2023). Consumer concerns about targeted advertising in Denmark as of December 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
European Commission. "Consumer Concerns about Targeted Advertising in Denmark as of December 2022." Statista, Statista Inc., 28 Feb 2023, https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
European Commission, Consumer concerns about targeted advertising in Denmark as of December 2022 Statista, https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/ (last visited December 21, 2024)
Consumer concerns about targeted advertising in Denmark as of December 2022 [Graph], European Commission, February 28, 2023. [Online]. Available: https://www.statista.com/statistics/1398364/concerns-targeted-ads-denmark/
