In 2022, Instagram Reels collected over 3.7 billion actions from users in the United Kingdom. In comparison, TikTok generated two billion actions among users in the country. YouTube Shorts ranked last among the examined short-video social platforms in terms of engagement, with users generating 116 million likes in the examined year.
User engagement on short video platforms in the United Kingdom (UK) in 2022
(in billions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
comScore. (June 2, 2023). User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1398125/uk-short-video-platforms-engagement/
comScore. "User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions)." Chart. June 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1398125/uk-short-video-platforms-engagement/
comScore. (2023). User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1398125/uk-short-video-platforms-engagement/
comScore. "User Engagement on Short Video Platforms in The United Kingdom (Uk) in 2022 (in Billions)." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1398125/uk-short-video-platforms-engagement/
comScore, User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions) Statista, https://www.statista.com/statistics/1398125/uk-short-video-platforms-engagement/ (last visited December 22, 2024)
User engagement on short video platforms in the United Kingdom (UK) in 2022 (in billions) [Graph], comScore, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1398125/uk-short-video-platforms-engagement/