During a 2023 survey carried out among marketers employed at small companies in Australia, North America, and the United Kingdom (UK), it was found that the respondents considered limited scalability the leading risk of inadequate automation and artificial intelligence (AI) adoption. Low customer acquisition ranked second, named by 43 percent of respondents.
Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MailChimp. (June 13, 2023). Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1396762/risks-marketing-automation-ai/
MailChimp. "Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023." Chart. June 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1396762/risks-marketing-automation-ai/
MailChimp. (2023). Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1396762/risks-marketing-automation-ai/
MailChimp. "Risks of Inadequate Marketing Automation and Artificial Intelligence (Ai) Adoption According to Marketers in Small Businesses in Australia, North America, and The United Kingdom (Uk) as of March 2023." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1396762/risks-marketing-automation-ai/
MailChimp, Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023 Statista, https://www.statista.com/statistics/1396762/risks-marketing-automation-ai/ (last visited July 22, 2024)
Risks of inadequate marketing automation and artificial intelligence (AI) adoption according to marketers in small businesses in Australia, North America, and the United Kingdom (UK) as of March 2023 [Graph], MailChimp, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1396762/risks-marketing-automation-ai/