Monthly frequency of skincare products purchase Indonesia 2023 by area

Published by Hanadian Nurhayati-Wolff, Jul 19, 2023
A 2023 survey conducted on beauty trends in Indonesia found that more than 60 percent of respondents in Surabaya and Jabodetabek stated that they purchased skincare products every once in a month. The same survey found that the majority of Indonesian consumers allocated between 100 thousand and 400 thousand Indonesian rupiah per month for skincare products.

Monthly frequency of skincare products purchase in Indonesia as of April 2023, by area

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Release date

May 2023

Region

Indonesia

Survey time period

April 2023

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

*Jabodetabek stands for Jakarta and its nearby area as of Bogor, Depok, Tangerang and Bekasi.

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Overview

5

Key segments: food

6

Key segment: non-alcoholic beverages

6

Key segment: alcoholic beverages

6

Key segment: cosmetics and personal care

5

Key segment: tobacco

6

Market players

5

Brand preference

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