Millennials and Generation Z were forecast to be tied as the generations with the largest share of the sustainable apparel market in the United Kingdom in 2022. They each made up just over two-thirds of the market.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation
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Statista. (July 3, 2023). Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
Statista. "Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation." Chart. July 3, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
Statista. (2023). Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
Statista. "Forecast Share of The Sustainable Apparel Market in The United Kingdom (Uk) in 2027, by Generation." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
Statista, Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation Statista, https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/ (last visited December 30, 2024)
Forecast share of the sustainable apparel market in the United Kingdom (UK) in 2027, by generation [Graph], Statista, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1396729/uk-sustainable-clothing-market-share-by-generation/
