Attitudes towards AI-generated content in marketing in the UK 2023

Published by Statista Research Department, Sep 10, 2024
During a 2023 survey, 72.5 percent of responding adults from the United Kingdom stated that they believed that brands should always disclose their use of AI generated content. Out of the 72.5 percent, 40 percent strongly agreed with the statement.

Share of adults who agreed that brands should always disclose their use of AI generated content in the United Kingdom as of May 2023

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Release date

July 2023

Region

United Kingdom

Survey time period

May 2023

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Artificial intelligence (AI) in marketing in the United Kingdom "

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Overview

7

Take-up & application

8

Marketer insights

8

Consumer insights

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Topics

Artificial intelligence (AI) use in marketing in the UKAdvertising in the UKProgrammatic advertising in the UKArtificial intelligence (AI) use in marketing Digital advertising in the UK
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