In a survey conducted in May 2022 among consumers in New Zealand, over 60 percent of respondents reported making online purchases through Facebook. YouTube and Instagram were also popular purchase channels for New Zealand's social media shoppers. Whilst TikTok was not favored overall, it was the second most popular social media purchase channel among Gen Z respondents.
Share of consumers using social media to make online purchases in New Zealand in 2022, by platform
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Klarna. (July 4, 2023). Share of consumers using social media to make online purchases in New Zealand in 2022, by platform [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
Klarna. "Share of consumers using social media to make online purchases in New Zealand in 2022, by platform." Chart. July 4, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
Klarna. (2023). Share of consumers using social media to make online purchases in New Zealand in 2022, by platform. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
Klarna. "Share of Consumers Using Social Media to Make Online Purchases in New Zealand in 2022, by Platform." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
Klarna, Share of consumers using social media to make online purchases in New Zealand in 2022, by platform Statista, https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/ (last visited December 22, 2024)
Share of consumers using social media to make online purchases in New Zealand in 2022, by platform [Graph], Klarna, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1396672/new-zealand-social-media-platforms-used-to-make-online-purchases/
