Between March 2022 and March 2023, young talented singers and actors accounted for almost 30 percent of the luxury brand ambassadors in China. Idol artists remained the second favorite endorsers among luxury brands.
Distribution of luxury brand ambassadors in China as of March 2023, by celebrity positioning
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Share of ambassadors
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Sina.com.cn. (June 26, 2023). Distribution of luxury brand ambassadors in China as of March 2023, by celebrity positioning [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1396649/china-share-of-luxury-brand-ambassadors-by-category/
Sina.com.cn. "Distribution of luxury brand ambassadors in China as of March 2023, by celebrity positioning." Chart. June 26, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1396649/china-share-of-luxury-brand-ambassadors-by-category/
Sina.com.cn. (2023). Distribution of luxury brand ambassadors in China as of March 2023, by celebrity positioning. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1396649/china-share-of-luxury-brand-ambassadors-by-category/
Sina.com.cn. "Distribution of Luxury Brand Ambassadors in China as of March 2023, by Celebrity Positioning." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1396649/china-share-of-luxury-brand-ambassadors-by-category/
Sina.com.cn, Distribution of luxury brand ambassadors in China as of March 2023, by celebrity positioning Statista, https://www.statista.com/statistics/1396649/china-share-of-luxury-brand-ambassadors-by-category/ (last visited August 25, 2024)
Distribution of luxury brand ambassadors in China as of March 2023, by celebrity positioning [Graph], Sina.com.cn, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1396649/china-share-of-luxury-brand-ambassadors-by-category/