Share of luxury brand endorsers in China 2023, by celebrity image

Published by
Yihan Ma,
Dec 20, 2024
Between March 2022 and March 2023, young talented singers and actors accounted for almost 30 percent of the luxury brand ambassadors in China. Idol artists remained the second favorite endorsers among luxury brands.

Distribution of luxury brand ambassadors in China as of March 2023, by celebrity positioning

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Release date

June 2023

Region

China

Survey time period

March 27, 2022 to March 27, 2023

Supplementary notes

The artist category is divided and sorted out by EntGroup according to the artist's age, occupation, image label, popularity, and other dimensions.

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