When it came to the choice of dermocosmetics brand, the pharmacist played the most relevant role in influencing Spanish consumers in 2023. Over half of respondents indicated that the pharmacist was their main influencing factor. Advertisement on social media, on the other hand, only influenced about six percent of Spanish consumers in their choice of dermocosmetics brand.
Dermocosmetics, which emphasizes scientifically developed and tested beauty products, is an increasingly popular segment in the general cosmetics market in Spain. The Spanish cosmetics market is one of the leading markets worldwide. It ranked fifth among all European countries in 2022, with a total market value of around 9.3 billion euros. Skin care products comprise the largest share in Spain’s cosmetics market at 32 percent, while toiletries follow at 21 percent. The leading brands in Spain, by household penetration rate, are Colgate, Nivea, and Sanex.
What are the main factors influencing Spanish consumers in their choice of dermocosmetic products brand in 2023
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Elogia. (June 15, 2023). What are the main factors influencing Spanish consumers in their choice of dermocosmetic products brand in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1396569/main-influencing-factors-for-choosing-dermocosmetics-brands-spain/
Elogia. "What are the main factors influencing Spanish consumers in their choice of dermocosmetic products brand in 2023." Chart. June 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1396569/main-influencing-factors-for-choosing-dermocosmetics-brands-spain/
Elogia. (2023). What are the main factors influencing Spanish consumers in their choice of dermocosmetic products brand in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1396569/main-influencing-factors-for-choosing-dermocosmetics-brands-spain/
Elogia. "What Are The Main Factors Influencing Spanish Consumers in Their Choice of Dermocosmetic Products Brand in 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1396569/main-influencing-factors-for-choosing-dermocosmetics-brands-spain/
Elogia, What are the main factors influencing Spanish consumers in their choice of dermocosmetic products brand in 2023 Statista, https://www.statista.com/statistics/1396569/main-influencing-factors-for-choosing-dermocosmetics-brands-spain/ (last visited August 24, 2024)
What are the main factors influencing Spanish consumers in their choice of dermocosmetic products brand in 2023 [Graph], Elogia, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1396569/main-influencing-factors-for-choosing-dermocosmetics-brands-spain/