Online advertising practices experienced by Finnish consumers 2022

Published by J. Clausnitzer, Jul 10, 2023
During a 2022 survey, 86 percent of responding consumers from Finland saw hidden ads placed within search results. Meanwhile, slightly more than 80 percent of respondents stated that they had experienced ads that appeared to have been tailored to them personally.

Online advertising practices experienced by consumers from Finland as of December 2022

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Release date

February 2023

Region

Finland

Survey time period

October 24 to December 4, 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

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Overview of the European market

4

Denmark

8

Finland

8

Norway

8

Sweden

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Topics

Digital advertising in the NordicsProgrammatic advertising in the UKAdvertising in EuropeAdvertising in the NordicsDigital advertising in Europe
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