Millennials were forecast to be the generation with the largest share of the sustainable apparel market in the United States in 2027. Generation Z were forecast to be responsible for over one-third of the market.
More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.
Forecast share of the sustainable apparel market in the United States in 2027, by generation
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Statista. (July 3, 2023). Forecast share of the sustainable apparel market in the United States in 2027, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1396547/us-sustainable-clothing-market-share-by-generation/
Statista. "Forecast share of the sustainable apparel market in the United States in 2027, by generation." Chart. July 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1396547/us-sustainable-clothing-market-share-by-generation/
Statista. (2023). Forecast share of the sustainable apparel market in the United States in 2027, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1396547/us-sustainable-clothing-market-share-by-generation/
Statista. "Forecast Share of The Sustainable Apparel Market in The United States in 2027, by Generation." Statista, Statista Inc., 3 Jul 2023, https://www.statista.com/statistics/1396547/us-sustainable-clothing-market-share-by-generation/
Statista, Forecast share of the sustainable apparel market in the United States in 2027, by generation Statista, https://www.statista.com/statistics/1396547/us-sustainable-clothing-market-share-by-generation/ (last visited December 21, 2024)
Forecast share of the sustainable apparel market in the United States in 2027, by generation [Graph], Statista, July 3, 2023. [Online]. Available: https://www.statista.com/statistics/1396547/us-sustainable-clothing-market-share-by-generation/