Customer satisfaction with primary banks dropped notably between 2019 and 2024 among bank account holders in Canada. According to Statista's Consumer Insights, the share of bank account holders who were satisfied with their primary bank was 79 percent in the second quarter of 2024, five percentage points lower than in the first half of 2019. This downward trend in customer satisfaction correlates with the increasing willingness to change primary banks.
Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 2nd quarter 2024
The original question was phrased by the source as follows: "How satisfied are you currently with your primarily used bank? (single-pick). One selection of the following answers were possible: - Very satisfied - Satisfied - Neither satisfied nor dissatisfied - Dissatisfied - Very dissatisfied - Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
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Statista. (July 28, 2024). Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 2nd quarter 2024 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1396453/satisfaction-with-primary-bank-in-canada/
Statista. "Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 2nd quarter 2024." Chart. July 28, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1396453/satisfaction-with-primary-bank-in-canada/
Statista. (2024). Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1396453/satisfaction-with-primary-bank-in-canada/
Statista. "Share of Customers Satisfied with Their Primary Banks in Canada from 1st Half 2019 to 2nd Quarter 2024." Statista, Statista Inc., 28 Jul 2024, https://www.statista.com/statistics/1396453/satisfaction-with-primary-bank-in-canada/
Statista, Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 2nd quarter 2024 Statista, https://www.statista.com/statistics/1396453/satisfaction-with-primary-bank-in-canada/ (last visited December 03, 2024)
Share of customers satisfied with their primary banks in Canada from 1st half 2019 to 2nd quarter 2024 [Graph], Statista, July 28, 2024. [Online]. Available: https://www.statista.com/statistics/1396453/satisfaction-with-primary-bank-in-canada/
