Willingness to change primary banks increased notably between 2019 and 2024 among bank account holders in Canada. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 20 percent in the third quarter of 2024, six percentage points higher than in the first half of 2019. This increasing trend correlates with the decreasing satisfaction with primary banks in the country.
Share of customers willing to change their primary banks in Canada from 1st half 2019 to 3rd quarter 2024
The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers were possible: - Very likely - Likely - Neither likely nor unlikely - Unlikely - Very unlikely - Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
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Statista. (October 7, 2024). Share of customers willing to change their primary banks in Canada from 1st half 2019 to 3rd quarter 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1396452/willingness-to-change-primary-bank-in-canada/
Statista. "Share of customers willing to change their primary banks in Canada from 1st half 2019 to 3rd quarter 2024." Chart. October 7, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1396452/willingness-to-change-primary-bank-in-canada/
Statista. (2024). Share of customers willing to change their primary banks in Canada from 1st half 2019 to 3rd quarter 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1396452/willingness-to-change-primary-bank-in-canada/
Statista. "Share of Customers Willing to Change Their Primary Banks in Canada from 1st Half 2019 to 3rd Quarter 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1396452/willingness-to-change-primary-bank-in-canada/
Statista, Share of customers willing to change their primary banks in Canada from 1st half 2019 to 3rd quarter 2024 Statista, https://www.statista.com/statistics/1396452/willingness-to-change-primary-bank-in-canada/ (last visited December 30, 2024)
Share of customers willing to change their primary banks in Canada from 1st half 2019 to 3rd quarter 2024 [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1396452/willingness-to-change-primary-bank-in-canada/
