Customer attitude toward traditional and neobanks in the U.S. 2022

There was only one aspect of customer satisfaction in which traditional banks were more highly rated than neobanks in the United States at the end of 2022. According to a survey carried out in November 2022, users of traditional banking institutions were more satisfied with customer service provided by their bank, with 49 percent of the respondents indicating good customer service. On the other hand, consumers who used neobanks showed a higher tendency to state that their bank was ethical, reliable, innovative, and secure. Neobank customers also demonstrated a higher level of satisfaction with the range of services provided by their bank.