There was only one aspect of customer satisfaction in which traditional banks were more highly rated than neobanks in the United States at the end of 2022. According to a survey carried out in November 2022, users of traditional banking institutions were more satisfied with customer service provided by their bank, with 49 percent of the respondents indicating good customer service. On the other hand, consumers who used neobanks showed a higher tendency to state that their bank was ethical, reliable, innovative, and secure. Neobank customers also demonstrated a higher level of satisfaction with the range of services provided by their bank.
Consumer attitude toward traditional banking institutions and neobanks in the United States in 2022
The source adds the following information: The study participants were chosen and adjusted to ensure they accurately represented the national demographics in terms of age, income, gender, and ethnicity.
Figures refer to the share of respondents who "strongly agree" with the displayed statements.
No further methodology notes were provided by the source.
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National Research Group. (January 17, 2023). Consumer attitude toward traditional banking institutions and neobanks in the United States in 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1396434/customer-attitude-towards-banks-in-the-us/
National Research Group. "Consumer attitude toward traditional banking institutions and neobanks in the United States in 2022." Chart. January 17, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1396434/customer-attitude-towards-banks-in-the-us/
National Research Group. (2023). Consumer attitude toward traditional banking institutions and neobanks in the United States in 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1396434/customer-attitude-towards-banks-in-the-us/
National Research Group. "Consumer Attitude toward Traditional Banking Institutions and Neobanks in The United States in 2022." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/1396434/customer-attitude-towards-banks-in-the-us/
National Research Group, Consumer attitude toward traditional banking institutions and neobanks in the United States in 2022 Statista, https://www.statista.com/statistics/1396434/customer-attitude-towards-banks-in-the-us/ (last visited October 31, 2024)
Consumer attitude toward traditional banking institutions and neobanks in the United States in 2022 [Graph], National Research Group, January 17, 2023. [Online]. Available: https://www.statista.com/statistics/1396434/customer-attitude-towards-banks-in-the-us/