During a survey conducted among TV marketers in the United States and released in May 2023, the main benefit of merging linear and digital data was identified by 70 percent of respondents with audience targeting. This was followed by measurement, cited by 58 percent of respondents, while extended reach rounded out the top three with 55 percent.
Leading benefits of merging linear TV and digital campaign data according to marketers in the United States as of May 2023
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MarketingCharts. (June 22, 2023). Leading benefits of merging linear TV and digital campaign data according to marketers in the United States as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1396370/leading-benefits-merging-linear-tv-digital-campaign-data-us/
MarketingCharts. "Leading benefits of merging linear TV and digital campaign data according to marketers in the United States as of May 2023." Chart. June 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1396370/leading-benefits-merging-linear-tv-digital-campaign-data-us/
MarketingCharts. (2023). Leading benefits of merging linear TV and digital campaign data according to marketers in the United States as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1396370/leading-benefits-merging-linear-tv-digital-campaign-data-us/
MarketingCharts. "Leading Benefits of Merging Linear Tv and Digital Campaign Data According to Marketers in The United States as of May 2023." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/1396370/leading-benefits-merging-linear-tv-digital-campaign-data-us/
MarketingCharts, Leading benefits of merging linear TV and digital campaign data according to marketers in the United States as of May 2023 Statista, https://www.statista.com/statistics/1396370/leading-benefits-merging-linear-tv-digital-campaign-data-us/ (last visited December 22, 2024)
Leading benefits of merging linear TV and digital campaign data according to marketers in the United States as of May 2023 [Graph], MarketingCharts, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/1396370/leading-benefits-merging-linear-tv-digital-campaign-data-us/
