Consumer behaviors on FAST services in the U.S. 2021-2022

Published by
Julia Stoll,
Jul 6, 2023
When watching on FAST services, U.S. consumers tend to watch for a specific program, with 81 percent of respondents to a September 2022 survey stating to do so. Nearly half of people interviewed stated that they search through the respective platform and see if something interests them.

Consumer behaviors when watching free ad-supported streaming TV (FAST) services in the United States in October 2021 and September 2022

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Release date

November 2022

Region

United States

Survey time period

October 2021 and September 2022

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Consumer behavior

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Topics

Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
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