Leading business strategies of SaaS companies in India 2022

Published by
Shangliao Sun,
Dec 18, 2023
In a survey conducted by the end of 2022, 62 percent of the respondents, who were CXOs of major Indian software as a service (SaaS) companies, stated that their companies top business strategies were pricing changes and modularity, existing product innovation, and up-selling and cross-selling. On the other hand, only five percent of the respondents focused on mergers and acquisitions (M&A) led growth.

Leading business strategies of Software as a Service (SaaS) companies in India in 2022

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Release date

February 2023

Region

India

Survey time period

Q3 and Q4 2022

Number of respondents

40 India-heritage B2B SaaS companies

Method of interview

Online survey

Supplementary notes

Survey focused on companies with more than one million annual recurring revenue (ARR).
Respondents were the CXOs of the companies.

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