As of October 2023, B2B marketing professionals from the UK and the United States 67 percent of them stated that staying up to date on industry trends was a main reason to engage with content. Another 39 percent of B2B marketers pointed towards the reason of comparing product solutions as a content-engagement basis.
Reasons for B2B tech buying marketers in the United States and the United Kingdom to engage with content as of October 2023
Characteristic
Engagement rate
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (November 2, 2023). Reasons for B2B tech buying marketers in the United States and the United Kingdom to engage with content as of October 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1396177/b2b-tech-buyers-reasons-to-engage-content/
MarketingCharts. "Reasons for B2B tech buying marketers in the United States and the United Kingdom to engage with content as of October 2023." Chart. November 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1396177/b2b-tech-buyers-reasons-to-engage-content/
MarketingCharts. (2023). Reasons for B2B tech buying marketers in the United States and the United Kingdom to engage with content as of October 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1396177/b2b-tech-buyers-reasons-to-engage-content/
MarketingCharts. "Reasons for B2b Tech Buying Marketers in The United States and The United Kingdom to Engage with Content as of October 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1396177/b2b-tech-buyers-reasons-to-engage-content/
MarketingCharts, Reasons for B2B tech buying marketers in the United States and the United Kingdom to engage with content as of October 2023 Statista, https://www.statista.com/statistics/1396177/b2b-tech-buyers-reasons-to-engage-content/ (last visited August 24, 2024)
Reasons for B2B tech buying marketers in the United States and the United Kingdom to engage with content as of October 2023 [Graph], MarketingCharts, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1396177/b2b-tech-buyers-reasons-to-engage-content/
