Average fraud rates of Instagram influencers 2019-2023

Published by Statista Research Department, Dec 10, 2024
Average influencer fraud rates (ER) worldwide had decreased gradually since 2019. The fraud rate was about 63 percent in 2019, only to drop to 45 percent four years later, in 2022 and then raised back again in 2023, to 49.19 percent on average. The influencer fraud rates are based on buying followers, likes and comments, stories views, and comment pods.

Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023

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Release date

March 2024

Region

Worldwide

Survey time period

2019 to 2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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