Average influencer fraud rates (ER) worldwide had decreased gradually since 2019. The fraud rate was about 63 percent in 2019, only to drop to 45 percent four years later, in 2022 and then raised back again in 2023, to 49.19 percent on average. The influencer fraud rates are based on buying followers, likes and comments, stories views, and comment pods.
Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023
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HypeAuditor. (March 13, 2024). Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1396109/average-fraud-rate-influencers/
HypeAuditor. "Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023." Chart. March 13, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1396109/average-fraud-rate-influencers/
HypeAuditor. (2024). Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1396109/average-fraud-rate-influencers/
HypeAuditor. "Average Ad Fraud Rates of Instagram Influencers Worldwide from 2019 to 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1396109/average-fraud-rate-influencers/
HypeAuditor, Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023 Statista, https://www.statista.com/statistics/1396109/average-fraud-rate-influencers/ (last visited August 24, 2024)
Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023 [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1396109/average-fraud-rate-influencers/