Average engagement rates of Instagram influencers 2020-2022

Published by Statista Research Department, Jun 29, 2023
Average influencer engagement rates (ER) worldwide had decreased gradually since 2020. The engagement rate was 2.23 in 2020, only to drop to 1.9 two years later, in 2022. The engagement rate is defined by the total likes and comments, divided by the amount of followers and multiplied by 100 percent.

Average engagement rates of Instagram influencers worldwide from 2020 to 2022

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Source

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Release date

January 2023

Region

Worldwide

Survey time period

2020 to 2022

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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