Willingness to change primary banks increased notably between 2019 and 2024 among bank account holders in Austria. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 19 percent in the third quarter of 2024, six percentage points higher than in the first half of 2019. In comparison, customers were even more likely to switch banks in the United States, where around one-third of respondents indicated their willingness to change financial services provider in the third quarter of 2024.
Share of customers willing to change their primary banks in Austria from 1st half 2019 to 3rd quarter 2024
The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers were possible: - Very likely - Likely - Neither likely nor unlikely - Unlikely - Very unlikely - Don't know
The displayed figures were recorded based on the above question. The number of respondents differs in each survey update. More information on the methodology can be found here.
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Statista. (October 7, 2024). Share of customers willing to change their primary banks in Austria from 1st half 2019 to 3rd quarter 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1396048/willingness-to-change-primary-bank-in-austria/
Statista. "Share of customers willing to change their primary banks in Austria from 1st half 2019 to 3rd quarter 2024." Chart. October 7, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1396048/willingness-to-change-primary-bank-in-austria/
Statista. (2024). Share of customers willing to change their primary banks in Austria from 1st half 2019 to 3rd quarter 2024. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1396048/willingness-to-change-primary-bank-in-austria/
Statista. "Share of Customers Willing to Change Their Primary Banks in Austria from 1st Half 2019 to 3rd Quarter 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1396048/willingness-to-change-primary-bank-in-austria/
Statista, Share of customers willing to change their primary banks in Austria from 1st half 2019 to 3rd quarter 2024 Statista, https://www.statista.com/statistics/1396048/willingness-to-change-primary-bank-in-austria/ (last visited January 08, 2025)
Share of customers willing to change their primary banks in Austria from 1st half 2019 to 3rd quarter 2024 [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1396048/willingness-to-change-primary-bank-in-austria/
