Between May 1, 2023 to April 30, 2024, apparel and accessories brands were the most active industry to adopt brand endorsers in China, contributing almost a fifth of the total brand ambassadors. Beauty and skincare companies remained an important industry with a 16.4 percent share.
Distribution of brand ambassadors in China from May 2023 to April 2024, by industry
Data was calculated by Statista based on the actual figures presented in the original report.
Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
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Sohu, & Statista. (June 14, 2024). Distribution of brand ambassadors in China from May 2023 to April 2024, by industry [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/
Sohu, und Statista. "Distribution of brand ambassadors in China from May 2023 to April 2024, by industry." Chart. June 14, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/
Sohu, Statista. (2024). Distribution of brand ambassadors in China from May 2023 to April 2024, by industry. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/
Sohu, and Statista. "Distribution of Brand Ambassadors in China from May 2023 to April 2024, by Industry." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/
Sohu & Statista, Distribution of brand ambassadors in China from May 2023 to April 2024, by industry Statista, https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/ (last visited December 21, 2024)
Distribution of brand ambassadors in China from May 2023 to April 2024, by industry [Graph], Sohu, & Statista, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/
