Younger consumers, specifically Gen Z and millennials, exhibit a higher propensity than older consumers to wait for discounts before making online purchases. According to a 2022 survey, 66 percent of Gen Z shoppers and 67 percent of millennials expressed willingness to wait for lower prices before buying. In contrast, just 44 percent of Gen X consumers voiced a similar inclination for discounts, making them the least likely group to do so.
Share of shoppers willing to wait for discounts before making online purchases worldwide in 2022, by generational cohort
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ESW. (March 6, 2023). Share of shoppers willing to wait for discounts before making online purchases worldwide in 2022, by generational cohort [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1395897/shoppers-waiting-for-discounts-before-buying-online-age/
ESW. "Share of shoppers willing to wait for discounts before making online purchases worldwide in 2022, by generational cohort." Chart. March 6, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1395897/shoppers-waiting-for-discounts-before-buying-online-age/
ESW. (2023). Share of shoppers willing to wait for discounts before making online purchases worldwide in 2022, by generational cohort. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1395897/shoppers-waiting-for-discounts-before-buying-online-age/
ESW. "Share of Shoppers Willing to Wait for Discounts before Making Online Purchases Worldwide in 2022, by Generational Cohort." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/1395897/shoppers-waiting-for-discounts-before-buying-online-age/
ESW, Share of shoppers willing to wait for discounts before making online purchases worldwide in 2022, by generational cohort Statista, https://www.statista.com/statistics/1395897/shoppers-waiting-for-discounts-before-buying-online-age/ (last visited December 30, 2024)
Share of shoppers willing to wait for discounts before making online purchases worldwide in 2022, by generational cohort [Graph], ESW, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/1395897/shoppers-waiting-for-discounts-before-buying-online-age/
