Share of visitors to selected online marketplaces worldwide 2023, by age

Published by
Stephanie Chevalier,
Jun 29, 2023
When examining the age demographics of visitors to various online marketplaces, the majority of visitors were individuals aged 25 to 34. Over 30 percent of the aliexpress.com and mercadolibre.com visitor base fell within this age range. Conversely, approximately 22 percent of visitors to the global sites of Etsy and Amazon were between 18 and 24.

Age distribution of visitors to selected online marketplaces worldwide in May 2023

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Release date

June 2023

Region

Worldwide

Survey time period

May 2022

Age group

18 years and older

Special properties

desktop and mobile devices

Supplementary notes

Values may not add up to 100 percent due to rounding.
The release date is the date of access.

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